What we can do for you
Blue Marble Creative is comprised of professionals with well-rounded skills and experience in marketing, design and copywriting. We offer an array of creative services:
Brand development
Most people have an idea of what “brand” means but few truly understand its essence. Branding is not just your logo. It is your entire image and the associations people make when they think about you. Your brand defines who you are, what you stand for and the promises you make about the products or services you offer. Branding helps create successful businesses and is the most important element in the interaction your have with your customer.
We work with you to create a powerful and dynamic image for your company that positions you as a trustworthy, authentic and professional business clearly distinguished from your competition. We help you implement a plan for building equity in your brand and leveraging your visuals and messaging to increase brand recognition.
Marketing collateral design
Brochures • Sell sheets • Direct mail • Advertisements • Press kits • POS
Brochures, sell sheets, advertising and direct mail campaigns can be very powerful tools to sell your goods and services, demonstrate your expertise and help you generate more business. Poorly designed and underdeveloped marketing materials detract from your business. Instead of making sales, they turn off potential customers and clients and end up being a waste of your time and money.
We develop marketing collateral that are visually appealing and capture the attention of your prospects and customer. More importantly, we create materials that provide valuable information to your prospects and customers and an answer their ultimate question “What’s in it for me?”
Publication design
Catalogs • Reports • Books • Magazines
There's a true art (and a lot of coordination) to long document design and how you present content-heavy material in an attractive, easy-to-read layout. We create engaging designs that encourage your readers to dig into the wealth of information you're giving them. We understand how to navigate the unique technical aspects of publication design and how to establish efficient work-flows between content providers, editors, proofreaders and designers. And we're pros at getting lots of copy to fit in small spaces and still keep it all legible!
Interactive
Website Design and Development • Interactive PDFs • Emailers • eNewsletters • Flash animation
Nowadays it’s essential to have a presence on the web and it’s pretty easy to set up a website yourself. But how effective is it in capturing visitors' attention and converting prospects into customers? And how does it measure up to the professionally developed sites in your sector? Is it easy to navigate? Well-written? Does it accurately position your business?
Your website is your digital or global face and is a very important component of your marketing mix. The websites we create are not full of pointless bells and whistles but they do grab attention and they offer your prospects and consumers the right kind of information to generate traffic, sales and loyalty. Our websites are clean and professional, standards-compliant and easy to edit and maintain yourself if you so choose. Most importantly, the websites we design are an essential ingredient of your marketing efforts rather than an after-thought.
Besides your website, there are a number of other ways to interface with your customers. Email campaigns are a great way to stay connected. Interactive PDFs where someone can type in or play video right on the pages can be effective and innovative ways to broaden your appeal and expand your reach.
Packaging design
Boxes • Cartons • Labels • Bags
A product’s package has to do it all. Good packaging is attention-grabbing, sets your company apart from the competition, provides the necessary information, and makes the sale. All within about 30 seconds. Packaging plays an integral role in the decision to purchase a product or not. We design earth-friendly and user-friendly packaging that provides a stand-out appearance and compels consumers to buy.
Copywriting
Advertisements • Websites • Marketing • Proofreading • Editing
What you say and how you say it is every bit as important how you present it. Your messaging should support your brand and it needs to read as polished and professional as your materials look. Poorly written content or text full of grammatical errors and misspellings can instantly undermine your authority and credibility in the mind of the consumer. Whether you need content written from the ground up or would like an extra set of eyeballs to proof copy, we’re here to help you get your content in tip-top shape.
Information graphics
Graphs • Tables • Charts • Maps • Signs
Information graphics are visual presentations of data or knowledge that needs to be explained quickly and clearly. Good information graphics balance aesthetic appeal with clarity of communication in a way that is appropriate to your audience and the integrity of your data or message. Sometimes simply reformatting existing charts and graphs to have a consistent look can help to put the focus on the data rather than the design. In other cases, a fun, illustrative approach can capture and hold a reader's attention through the explanation of a complex idea or multi-step process. We love to learn and bring information to others, and we get especially excited when things get quantitative or complex.
Illustration
Illustration allows for an abstract quality that can suddenly make things universal. Conversely, it can allow for ethnicity and diversity that’s not achievable with photography. Sometimes custom photography isn't affordable or appropriate stock photography isn’t available. This is where illustration has a distinct advantage. We are able to create a variety of illustration styles and dimensions to define your image, visually enhance your positioning or tell your story in a refreshing and attractive way.
Brand extension
Often a brand’s visual direction and image assets are already established and what’s needed is either an outside perspective or additional support for the internal creative team. We’re experienced working with in-house design and marketing departments to develop and implement elements of a larger multi-faceted effort and deliver their vision seamlessly.
Now that you know what we do, perhaps you’d like to learn more about who we are, read some real-world success stories from our clients or simply contact us to get more information.
